Navigating the digital age: managing screen time for kids

Parents
11 April 2025
Image: Teenage girl walking down the street, looking at a mobile phone.
Screens are an unavoidable part of everyday life. From smartphones and tablets to laptops and televisions, children are growing up in an environment where technology is both a source of education and entertainment.

While screens can be a positive influence, too much screen time can impact sleep, physical activity and overall wellbeing. So how can parents strike the right balance?

Be clear and consistent 

Establishing boundaries around screen use is the first step. Try this: 

Daily limits

The NHS suggests no more than one hour of screen time per day for children aged two to five. Older children may need more flexibility, especially for schoolwork. 

Tech-free zones

Designate times and spaces – like mealtimes and bedrooms – as screen-free to encourage meaningful interactions and better sleep. 

Create a family screen time agreement 

Involve children in setting rules around screen time. This can include agreements on when, where, and how devices can be used. Download the Our family screen time agreement and start the conversation. 

Choose educational, age-appropriate apps 

Not all screen time is created equal. Look for high-quality content that supports learning. 

For younger children: 

  • CBeebies Playtime Island 
  • Khan Academy Kids 
  • Endless Alphabet

For older children: 

  • Coding platforms like Scratch 
  • Maths apps like Prodigy 
  • Language learning with Duolingo

Review apps together and ask your child to explain what they’ve learnt—this turns screen time into an opportunity for connection. 

Encourage balance with offline activities 

Screens should complement, not replace, real-world experiences. Help children explore a range of offline interests like: 

  • Outdoor play and nature walks 
  • Arts, crafts, and hobbies 
  • Family board games 
  • Playing sports

Remember the 20–20-20 rule 

Every 20 minutes of screen time, encourage a 20-second break to look at something 20 feet away. This helps reduce eye strain and encourages regular movement. 

Be a positive role model 

Children are more likely to follow screen time rules if parents practise what they preach. Try to: 

  • Avoid screens during meals 
  • Put devices away an hour before bed 
  • Choose books, conversations, or outdoor time over scrolling 

By modelling balanced digital habits, you show your child that life offline is just as valuable. 

You can read our online safety toolkit for more practical advice on screen time, online safety and how to replace screen time with quality family time. 

Navigating screen time doesn’t mean rejecting technology altogether. It’s about making conscious choices that support your child’s development and wellbeing. With clear boundaries, purposeful content and a good mix of screen-free activities, your child can enjoy the benefits of the digital age without being overwhelmed by it.