Advertising and sponsorship opportunities

Access our unique audiences with our advertising and sponsorship packages.

What does Parentkind do? 

For more than 66 years, Parentkind has upheld its reputation among educational stakeholders, local governments and parent volunteer groups, as the unrivalled expert in all PTA affairs and champion of the parental role within education. As a charity and membership organisation, we equip PTAs with all the essential tools, resources, knowledge, and expert guidance required to navigate the charity landscape and run a successful group.

Parentkind supports those in a parenting role by investing substantial resources in representing parental views on education to agencies and national governments and regularly responding to consultations from the DfE. We meet with the DFE, Ofsted, and teaching unions guiding them on school policy issues and our Parent Voice Research is presented to MPs, peers and other education stakeholders at the APPG for Parental Participation in Education, which Parentkind worked with parliamentarians in Westminster to establish.

We work with a number of key organisations such as the DfE, Ofsted, Ofqual, the National Education Union, The Chartered College of Teaching, the National Governance Association and the Parent Education Network and are one of two UK partners in the Brookings Institution’s global Parent Engagement in Education Project looking at the role of parental engagement in children’s education.

Our audience and reach 

As of July 1st 2022, there are 12,466 PTAs that call Parentkind home; in fact, 62% of our members have relied on our support for more than 10 years.

Our members make up 77% of all known PTAs across England, Wales and Northern Ireland; this accounts for 45% of schools, 100k parents and 3.97 million children.

With our support, 8,358 PTAs have received charity status with the Charity Commission, and last year alone, our PTA Membership Advisers handled 10,834 queries.

The average duration of a PTA volunteer is three years, so it’s important to always remain visible. Through a strong year-round presence, more than 4,400 PTAs are actively raising funds with easyfundraising, as a direct result of our partnership.

We have worked with Parentkind since 2012, and our relationship has enabled PTAs to benefit from over £4 million in free funding. They are a responsive and efficient team who are always happy to accommodate new ideas and look at ways to add value. Our partnership continues to go from strength to strength.

Alex Heasley, Chief Customer Officer — easyfundraising

For advertisers 

We believe in trust, honesty and transparency. If you’re purchasing an advertising product based on its performance history or the audience reach, you deserve to know exactly what that is, with no grey areas or embellished results.

Using Parentkind’s unrivalled member database, you have access to an otherwise unreachable audience of PTA members, and with self-managed member accounts and regular CRM data cleansing, we can ensure the integrity of our PTA member data and reach.

Whilst we work on a solution that offers you greater visibility of our performance and provides reassurance when allocating your marketing budgets, we hope the following will suffice. 

The below figures are Q2 2022, generated on July 1st 2022.


Website eNewsletter Solus Email

Sessions
Users
Pageviews
Pages/​session
Avg. duration

117k
83k
371k
3.16
02:32

Delivered
Open rate
Click-through rate
Click-to-open rate

24,413
32.24%
2.10%
1.85%

Delivered
Open rate
Click-through rate
Click-to-open rate

15,197
38.71%
3.93%
1.25%


We’ve been advertising with Parentkind for several years for our online business supplying fundraising supplies and we couldn’t be happier with the service. The Parentkind team have always been more than helpful and go above and beyond to assist you in promoting your business to PTAs. We have a great customer base of regular PTAs from our advertising and being a Parentkind Approved Supplier definitely helped us attract new customers who may have found us organically too, as they are able to see we are a verified business specialising in PTA and school supplies. We look forward to maintaining our relationship with the Parentkind team for many more years, thanks guys.”

Matt Anderson – Marketing & Sales Manager – Andersons Wholesale

The digital summer sale is here! 

Are you looking for that last-minute marketing push during the school summer holidays? Look no further than Parentkind’s Digital Summer Sale.

School holidays are in full swing and as the average family spends more than £1,400 to entertain the kids, school breaks are a crucial time for marketers.

Using our digital channels and highly engaged parent and PTA audience, you will be in a prime position to amplify your brand’s awareness and increase website traffic, just in time for the summer.

Sponsored Facebook post

Was £200

Now £150

eNewsletter inclusion

Was £550

Now £250

12-month standard supplier listing

Was £200

Now £160

12-month approved supplier listing

Was £1,200

Now £700

Sponsored blog post

Was £350

Now £250

Solus email

Was £1,895

Now £995 (or two for £1,500)

Enjoy month-long visibility with a website banner advert, a dedicated solus email to a captivated and engaged audience, and 12-month priority visibility as an approved supplier, all for £1,200.

If you would like to advertise with Parentkind or join the commercial mailing list, please fill out the form below.

Alternatively, you can call us on 01732 375 467 or email us here.









Sponsor a Parentkind event 

The Big PTA Quiz, Raffle and Walk, The 12 Days of Giving, and National PTA Week are all about PTAs generating funds, gaining volunteers, raising awareness and having fun! These amazing and much-loved national events provide fantastic exposure, brand awareness, positive PR and lead generation opportunities.

Align your brand to our events, and you can benefit from Parentkind’s unique position within the education sector and highly active audience, where you can demonstrate your company values, fulfil the growing demand for corporate social responsibility and strengthen or grow relationships with PTAs and parents.

We are actively seeking sponsors to join the Big PTA Quiz and 12 Days of Giving, which are held in the latter half of 2022.

If you would like to discuss your involvement in our upcoming or future events, do not delay in contacting Charli Janeway on 01732 375 467 or [email protected].

Thank you! You made everything so straightforward and hassle-free. Those who attended really enjoyed the night and the mix of questions. The quiz has certainly kick-started our PTA’s year of thinking outside the box’ fundraising and socialising!

PTA Chair, Collingbourne School

Our digital products 

Facebook posts

PTA Expert by Parentkind is a highly engaged forum that comes together to share ideas, experiences, pitfalls, endorsements and support for their fellow PTAs. In this safe space, volunteers can raise questions, and the community (as well as our PTA Membership Advisers), respond to.

eNewsletters

Our twice-monthly email newsletter delivers digestible business-critical and expert fundraising information that affects, benefits, and nurtures a PTA every step of the way, saving PTAs valuable time and thriving in the process. 

Supplier directory

When PTAs need a relevant supplier, they turn to Parentkind’s supplier directory. A platform to display key info and visuals that demonstrate the value of your business and gain greater exposure to potential customers. Adding backlinks to your website increases your SEO and online visibility, allowing you to rank higher on search engines and increase web traffic.

Website display ads

Display adverts present unobtrusive yet eye-catching content that familiarises our audience with your brand. With the ability to track and monitor advert engagement, it is an effective product that offers tangible results. As a charity, we don’t have a competitor’, but traffic to parentkind.org.uk outperforms the next commercial enterprise in the PTA space by more than 150% every month.

Sponsored blogs

With a wide variety of blogs and success stories from parents, PTA members, teachers and external sources, our audience remains up to date with our continual research and findings, PTA insights and the latest changes and announcements in education.

Solus emails

Similar to the eNewsletter but with a single focus, our solus emails communicate a message that requires its own platform, free from distractions. Using our rich audience data, we segment and personalise our messages to specific recipients, ensuring our emails make an impact in their inboxes.

How can I get in touch? 

If you would like to advertise with Parentkind or join the commercial mailing list, please contact Charli Janeway on 01732 375 467 or [email protected].