How to become an influencer for your PTA
Image: An older man holding a smart phone with emojis dotted around it.
Alongside Chairs, Treasurers and Secretaries, modern day PTAs often have other roles that help to make their committee a success. For this blog post, we’re taking a look at the responsibilities of a ‘Social Media Manager’.
What’s the main purpose of the role?
To communicate quickly and informally with parents using social media. This could be one person’s responsibility or shared amongst multiple members of your committee. Social media is the perfect place for spreading the word about fundraising activities, celebrating the incredible work your PTA does and updating parents on last-minute changes to events. It’s often the first place people look if they have a question, so it’s a good idea to keep your profiles up to date with key information and to post regularly.
What are the responsibilities?
- Setting up and maintaining social media accounts
- Sharing engaging and relevant posts
- Responding to comments and messages
- Taking photos/videos of activities and events
- Designing graphics (optional, but can have a huge impact — Canva makes this super easy)
- Keeping the rest of the PTA up to date with social media activity
What skills are required?
- Basic understanding of social media
- Organised and able to work quickly
- Clear and friendly communicator
- Basic phone photography/video skills
- Graphic design skills are a plus!
Top tips for your PTA’s Social Media Manager
- Grab parents’ attention with images and videos, these types of posts tend to get the best engagement.
- Post at times parents are more likely to be online (first thing in the morning, lunchtimes and after dinner).
- Tell everyone you’re online – put your social media handles on the school website, newsletters, fundraising posters, anywhere parents might see.
Learn more
Quick guide to PTA roles
For more information about PTA roles, check out our quick guide.
Read the guideImage designed by Freepik
