Advertising, Sponsorship and Commercial Partnership Opportunities

About Us

As the largest network of PTA fundraisers in the UK. We bring specialist fundraising support and advice to parent volunteers so that every school can benefit from a successful PTA. Our 12,300 PTA members raise over £120+ million per year, placing us alongside some of the largest charities in the UK.

As a national charity, Parentkind gives parents a voice in education. We invest substantial resources in representing parent views on their child’s learning to local, regional and national governments and agencies because evidence tells parental participation in education benefits all children in all schools and society as a whole.

We are committed to connecting suppliers with our national audience, presenting them effective, innovative, and fun solutions. With commercial collaborations, we are able to continue to support PTAs and the development of a better educational environment for millions of children.

Read more about Parentkind

Our PTA Audience

Using surveys and our analytics, we are able to provide you an accurate representation of a typical PTA committee member, our key contact.

  • Female
  • Aged 36 – 46
  • More likely to be an older first time or second time parent
  • Married
  • Educated to university level
  • In part-time employment
  • Works 30 hours or less per week
  • Social Grade C1
  • Heavy Facebook & Twitter user
  • 3 year average duration on PTA

Our Advertising Portfolio

We communicate with our PTA members via our website, social media, fortnightly e-newsletters, email alerts and webinars.

Our stats, as of January 2021, are:

  • Website: 43,000 web visits & 225,000 page views per month
  • Email Alerts: 16,500 key contacts subscribed
  • E-Newsletter: 27,000 key contacts subscribed
  • Social Media: 41,000 Facebook followers
  • Supplier Directory: 12,500 Monthly page views
  • PTA Expert Mag: 12,300 copies posted annually

Our advertising portfolio has been outsourced to Media Shed. Please contact for more information. 

View our Media Pack


“We’ve been advertising with Parentkind for several years for our online business supplying fundraising supplies and we couldn’t be happier with the service. The Parentkind team have always been more than helpful and go above and beyond to assist you in promoting your business to PTAs. We have a great customer base of regular PTAs from our advertising and being a Parentkind Approved Supplier definitely helped us attract new customers who may have found us organically too, as they are able to see we are a verified business specialising in PTA and school supplies. We look forward to maintaining our relationship with the Parentkind team for many more years, thanks guys.”

Matt Anderson – Marketing & Sales Manager – Andersons Wholesale

Our Sponsorship Opportunities

By aligning your company with our annual virtual fundraising moments, your company will enjoy:

  • Brand recognition via social media, web, print and other media
  • Increased visibility with key buyers and decision makers
  • Connecting your brand with parents in all arenas of school life
  • Demonstrated commitment to education and community goodwill
  • Contributing to raising much needed school funds through PTAs
  • Support for Parentkind and their mission of giving all parents and voice in their child’s education
  • Connection with the vast network of PTAs, parent volunteers and helpers

The Big PTA Quiz is our annual virtual fundraising event, hosted by our PTAs and played by thousands of families during October. To take part, our PTA members simply download an exclusive interactive activity pack, featuring everything, and we mean everything, they need to be able to host, manage, promote, and be part of the Big PTA Quiz.

In 2020 using the Big PTA Quiz, our PTA members raised a whopping £280,000 for projects like playground & IT equipment or educational supplies. With your support, we aim to make the Big PTA Quiz bigger & better for 2021. Ultimately, helping more PTAs raise even more money to ensure that children thrive and society benefits as a whole.

View our 2021 Big PTA Quiz Sponsorship proposal.

If you would like to discuss sponsorship opportunities, contact


“Thank you! You made everything so straight forward and hassle free. Those who attended really enjoyed the night and the mix of questions. The quiz has certainly kick-started our PTA's year of 'thinking outside the box' fundraising and socializing”

PTA Chair - Collingbourne School

Commercial Partnership Opportunities

We are interested in developing bespoke strategic relationship with companies that can provide additional exclusive PTA member benefits, enhance our services, or develop long-term revenue streams.

View our current partner offers

If you are interested to see how we could work together or have a proposal you wish to share, please contact:

Oliver Leeds, 01732 375474 or e-mail

Charli Janeway, 01732 375467 or e-mail


“We have worked with Parentkind since 2012, and our relationship has enabled PTAs to benefit from over £4million in free funding. They are a responsive and efficient team who are always happy to accommodate new ideas and look at ways to add value. Our partnership continues to go from strength to strength.”

Alex Heasley - Chief Customer Officer - easyfundraising

Keep up to Date

Our quarterly commercial e-newsletter provides the latest advertising offers and opportunities as well as keeps you up to date with our latest PTA statistics, partner case studies and testimonials.

To keep update with our Advertising, Sponsorship and Commercial Partnership Opportunities, email


Acceptance of advertisements on email newsletters and marketing communications, the Parentkind website and Suppliers Directory, does not imply recommendation by Parentkind. Parentkind disclaims all liability for any loss, damages or expense whatsoever and howsoever arising under any arrangement or contract made between a company advertising. It is strongly recommended that all PTAs take their own precautions before entering into any arrangements or contracts with such companies.

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