The PTA at Hook school in Hampshire were feeling the strain from the cancelation of events such as their annual beer and gin festivals, fireworks night and other key events so they decided that they wanted to take action.
The PTA at Hook school in Hampshire, were feeling the strain from the cancelation of events such as their annual beer and gin festivals, fireworks night and other key events so they decided that they wanted to take action.
The parents of the PTA came up with the innovative idea to team up with a local gin distillery to produce and sell their own gin. We spoke with one of the parents on the committee, James Rushmere.
We spoke with James and asked how the idea came about, and he said as many of their events were cancelled due to the global pandemic, parents were discussing other ways to fundraise. As a result of this they came up with the idea to partner with a local gin distillery ‘Gorilla Sprits’ to launch their own gin ‘Hook Gin’.
‘Gorilla Sprits’ are a local distillery based in Upton Grey, who they previously had good relations with at their annual gin festival, so it made sense to collaborate to produce ‘Hook Gin’. They contacted the local parish council for permission to use a photo on the design of the gin which has really enhanced the local selling point.
How did it go?
The idea was really well supported by both the school and community. When the gin first launched they sold over 250 bottles within the first month!
James said when restrictions are lifted and it is safe to do so they will continue with their key fundraising events but ‘Hook Gin’ will remain a steady stream of income for the PTA.