Parentkind General Election Manifesto

The Parentkind General Election manifesto is our call to action for the next government. The manifesto is a six-point plan, based on our research with parents — it is what they tell us matters to them.

What parents tell us and why the Government needs to listen

Our six-point plan is based on what parents across the UK told us is important to them.

It is their manifesto for change. To make sure the policy recommendations in this manifesto represent the voice of parents, we have used data from The National Parent Survey – Britain’s biggest parent poll — and a special General Election parent poll conducted by WeThink in early 2024.

Read the manifesto

Read the parent poll Read The National Parent Survey

Sign our urgent letter to Rishi Sunak and Keir Starmer

We’re asking Rishi Sunak and Keir Starmer:

  • What will you do to restrict children’s use of smartphones, inside and outside of school, if you become Prime Minister?
  • Will you introduce legislation to restrict the use of smartphones for under 16s?
  • Will you get tough on tech firms by forcing them to use the latest Facial Recognition Technology to turn a smartphone into a​‘dumb phone’, without access to social media apps and age-inappropriate content for children under the age of 16?

But we need your help to make them listen. By signing our open letter below, you’ll show the party leaders that this issue really matters to parents.

Sign our open letter

Our six-point plan for the General Election

Our plan sets out practical steps the next Government could take to listen to parents.

Read the manifesto

Read the parent poll Read The National Parent Survey

We need to change the way we do school

Our special General Election poll tells us that almost half (46%) of children are bored of school according to their parents.

Eight in ten (80%) parents would support a politician who said that how much children enjoy school is just as important as a school’s record of exam success.

Preparing for life beyond school

Our economy is changing and parents just don’t feel like our education system is keeping up with the pace. A third (33%) of parents with a child at secondary school are concerned that school isn’t preparing their child for the future jobs market.

The curriculum is still too focused on academic subjects with a majority of parents (55%) telling us they want their child’s school to do more to nurture non-academic pupils to develop practical and technical skills.

Parents are concerned about their child’s mental health

It is not news that we have a serious child and adolescent mental health problem and parents are worried about the mental health of their children.

In our special General Election poll, 71% of parents told us they feel they are overlooked when plans are made to tackle child and adolescent mental health problems.

The cost of school

The cost of school is a major worry to parents. In a cost-of-living crisis, school costs are often a non-negotiable part of a household budget, putting added pressure on families.

In our special General Election poll, 39% of parents said they have gone without eating and/​or heating to pay for school costs, such as uniforms and school trips, with one in ten (10%) of parents telling us that this is something they do regularly.

Parents feel left out and overlooked

Parents are the missing piece of the education jigsaw, but they are underused and overlooked. More than 11 million parents across the UK tell us they would like to contribute more to their child’s school, but two million don’t know how to and almost three million have never been asked.

The National Parent Survey found that just 14% of parents told us that the Government listens to parents on what they want for their child’s education.